PLAN Z

Once upon a time, you wrote a book.the easy
part, apparently.

You tried the free logo app. The cousin with Photoshop. The big fancy agency. Twenty-five plans later, you're right where you need to be.

Try Plan Z
the story behind the Z

About us

ok real talk, this one's a little personal

Somewhere right now there's an amazing author nobody's heard of yet. They poured years into their writing and then hit the dumbest wall ever. How do I get people to actually notice me? TBH we know that wall way too well. Most of us have banged our heads on it.

Plan Z started at a kitchen table with a few book-obsessed friends and a stack of dog-eared paperbacks. We kept watching amazing writers get priced out, talked down to or straight up ignored by the big agencies, and honestly it pissed us off. So we quit whining and became the crew we wished those writers had. The kind that reads your book first. The kind that actually gives a damn.

We build the face, the home and the voice of your author brand, and we do it with you, not for you. Every logo we sketch and every page we design starts with your story, because screw changing who you are just to get noticed. Got a weird idea? Hit us with it. Hate a draft? Say so plz, we can take it.

Our dream is pretty simple.

No great author should stay invisible just because they couldn't afford to be seen.

So fuck the other plans, you've still got Plan Z. Ok, enough about us. We'd honestly love to hear about you.

Rooting for you like crazy,
the Z-Team

the plot so far

You've probably tried
this crap already

Every author we meet has a little graveyard of plans that flopped. Here's how it usually goes down. Stop us if this sounds familiar.

Draft oneNope

The 2am DIY

A free logo app, three energy drinks and a font you swore looked fine. Spoiler, it looked like hot garbage in the morning.

time spent
one long night
cost
your sleep
Draft twoGhosted

The cousin with Photoshop

He said two weeks. That was last spring. Now all you get is a thumbs up emoji and zero files.

time spent
6 months, still waiting
cost
awkward family dinners
Draft threeOuch

The big fancy agency

Fancy office, terrifying invoice and a project manager who called your memoir a content asset. Hard pass.

time spent
three kickoff meetings
cost
more than your print run
Plan Z

The one where it finally clicks

You bring the big dreams and the weird ideas. We figure out the rest together, one honest chat at a time, no fluff, until your brand feels like you on your best day ever.

time spent
about 4 weeks
cost
pocket friendly, no joke
Show me how

Skipped straight to Z? Look at you, skipping the BS. Tell us about yourself and we'll take it from here.

enter Plan Z

You, but make it a brand

Three things we make, all built around you from scratch. Grab one or go all in. No templates, no lazy copy paste jobs, pinky swear.

A hand sketching author logo ideas on paper, with a smiling eraser nearby

A logo that's unmistakably you

Cozy mystery queen or cosmic horror weirdo, your logo tells readers who you are before they read a single word.

go ahead, judge the cover
A laptop showing a friendly author website with a portrait, a book and a newsletter box

A website that feels like home

Your bio, your books and a newsletter sign-up in one cozy corner of the internet. You can update it yourself, zero tech degree and zero tears needed.

doors open 24/7
A phone feed of bright author posts surrounded by hearts and sparkles

Socials people actually stop for

Posts and templates so on-brand your followers clock it's you before they even see your name.

double tap worthy
takes 3 seconds

Go on, try your name on

Type your pen name, pick what you write and drag the line. Left is the 2am DIY. Right is you, with a little Plan Z on.

I write

Psst. That's a 3 second doodle, not your real logo. The real one starts with your story and a real human on Team Z.

fresh on the wall

Authors who said yes to Plan Z

These authors trusted us with their whole author vibe. Here are a few we still brag about to our moms, like, a lot.

Meet every author on the walltap a photo to see what we made
straight from Bark

Don't take our word for it

Real authors, real reviews, straight from our Bark page. Every word is theirs, typos included. We wouldn't dare touch them.

5/5on Bark
free, takes 2 minutes

Is your author brand passing or failing?

Take our free Brand Check and get an instant report card on your logo, website, socials and more. Graded on a curve. The curve is J.K. Meowling's tail.

Grade my brand
The end?hell no, not even close

Ok, we're literally begging you

Look, we're shameless. Every author gets two endings. You pick.

Ending #1

Close the tab

You go back to blending in. Another year of "someday." Readers scroll right past you because nobody can tell what you're about. Kinda tragic, right?

Ending #2

Start your Plan Z

One quick five-minute form. A real human gets back to you by tomorrow. Then a logo, a website and socials that finally look like the author you really are, and readers who actually find you.

Yes! Start my Plan Z
  • free to ask
  • reply in 24h
  • zero pushy sales stuff
or peek at the prices first

Still scrolling? Your future readers just texted us. They said pick Ending #2.