PLAN Z
Chapter 2, extendedFrom The Author Wallp. 31
case · YA romantasy

Arden Fang

author of The Rewritten Fates series
Logo & identityBook coversAuthor websiteSocials
planSignature Move + The Spotlight + covers
covers7 books
Arden Fang
Arden Fang
the brief

Arden writes YA romantasy with morally gray love interests, ancient magic and slow burns where the first kiss is the whole payoff. They run on boba tea and K-dramas, and they write the representation they wished they'd had growing up.

the snag

Seven books across two series, with three of them landing in three back to back months. Every cover had to belong to the set and still pop on its own release day.

what we did

We gave their name a thorned serif wordmark in wine and charcoal with a little thorn crest underneath. Then one rose per book. Blood red, crimson, bronze, silver and ice blue for Rewritten Fates, a blush pink prequel, and a darker garden for the new When Kingdoms Burn series. Their Instagram carries those roses into every release post and reel.

a rose, left between the pages

01
one rose per story

Book covers

One rose, one color, one chapter of the story. Line them up and you can watch the series change mood book by book.

Love's Ascension
After the Sky Falls
Ashes to the Stars
Always a New Dawn
Love's Awakening
Beneath a Falling Sky
Blossoms So Dark
03
roses on the feed

Socials

Every release gets its moment. Opening-line teasers, cover reels and moody rose graphics that look like they were cut straight from the books.

see the live feed
Opening lines teaser
Deeply specific things
Always a New Dawn release
After the Sky Falls release
everything in the box
  • Thorned wordmark logo
  • Thorn crest icon
  • 7 book covers
  • Rewritten Fates series system
  • When Kingdoms Burn series look
  • Ebook and print files
  • Release reel covers
  • Teaser graphics
next on the wall
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