PLAN Z
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Your questions, not ours

Every question on this page came from a real author who slid into our inbox. They get the credit, we just do the answering.

read the mailbag
most FAQ pages

A company interviewing itself. "Why are we so great?" "Great question, us!" What a load of crap.

our real talk

Questions straight from authors like you, with your name on them. Ask something good and you might end up here too.

The mailbagcredit where it's due

Asked by you, answered by us

Q.01I write under a pen name. Can my brand still feel personal without showing my face??asked by a romance author in Texas
Team Z says

Totally. We build a personality for your pen name with an illustrated avatar, a voice and a color story. Readers feel like they know you, and your neighbors never have to find out about chapter twelve.

Q.02My book isn't even finished. Is it weird to get a logo first?EDasked by Emilia Darcy, romantasy author
Team Z says

Not weird at all, it's actually smart. A brand while you write means you can grow readers before launch day. Plenty of our authors start with a working title and a dream.

Q.03How does paying work? Writing pays like a slot machine.?asked by a memoirist in Florida
Team Z says

One simple upfront fee, that's it. No hidden extras, no surprise invoices. And if your budget's tight, check if your state is still open on the $99 tour, or grab the Sidekick Deal with an author friend.

Q.04What if I hate everything you show me??asked by a thriller author in Georgia
Team Z says

Then you tell us, loudly. Every plan comes with revision rounds, and if a direction totally misses we scrap it and start fresh. We'd rather redo it than have you settle.

Q.05Can I update my website myself or do I have to message you every time?CLasked by Chloe Lauter, literary horror author
Team Z says

That's the plan (Plan Z, obviously). We build on easy editors and record a walkthrough video, so you can add books, events and news without us.

Q.06How long does all this take? My launch is kinda soon.?asked by a sci-fi writer in Oregon
Team Z says

A logo takes about two weeks, a website three to four, and The Full Story around five to six. Launch breathing down your neck? Tell us the date and we'll see what we can squeeze.

Q.07Be honest. Do you use AI to design stuff??asked by a poet in New Jersey
Team Z says

Not for anything creative. Humans sketch, humans design, humans write, and your manuscript stays far away from robots. The full AI promise is here.

Q.08How does the $99 tour work, and what if my state is already gone??asked by a westerns author in Montana
Team Z says

Each state gets exactly one lucky author at $99. Yours already gone? Bummer, but the regular plans are still one simple upfront fee with zero surprises. Check the map.

Q.09I have a seven book series. Can you make them all look like one family??asked by a kids' book author in Arizona
Team Z says

Seven? Love that for you. We design a series system so every book clearly belongs together. And hey, one of those covers comes free with any plan.

Q.10I'm 72 and terrified of Instagram. Is that a problem??asked by a history writer in Maine
Team Z says

Not even a little. We make templates so simple you just swap the words and hit post, plus a video that walks you through it. Some of our favorite feeds belong to grandparents.

Q.11Do I actually own everything you make for me??asked by a self-help author in Illinois
Team Z says

Yes. Once you've paid, the logo, files and designs are all yours to use however you want. No hostage situations.

Q.12Is the free cover really free or is there some sneaky catch?TGasked by Thomas Goodyear, horror author
Team Z says

Really, truly free. Grab any plan and we design an ebook cover as our gift. The only catch is you'll want to show it off. Read about The Cover Gift.

Your turnbring the weird ones

Got a question nobody's asked yet?

Send it our way. The stranger the better. We answer every single one, and the best ones land on this page with your name, what you write and a shoutout.

  • a proper answer, never a canned one
  • your name in lights (well, on this page)
  • major show-off points, obviously
P.S.

Question answered? Your next chapter is waiting.

Tell us about you and your writing. We read every note and come back with ideas, never a sales pitch.