PLAN Z
Chapter 2, extendedFrom The Author Wallp. 31
case · Literary horror

Chloe Lauter

author of The Flayed Man
Logo & identityBook coversAuthor websiteSocials
planCover design + The Spotlight
awardGolden Poppy finalist
Chloe Lauter
Chloe Lauter
the brief

Chloe writes literary horror about monstrosity, autonomy and bodies that won't behave. Her debut, The Flayed Man, is a Las Vegas vampire noir about a triage nurse, her cursed mom and a monster stalking them through the Mojave. Seattle born, LA based.

the snag

Vampire covers love a dark castle and a drop of blood. Her book is sun-blasted desert, family grief and real gore, and it needed to look like literary fiction and horror at the same time without screaming either one.

what we did

We kept the cover gorgeous at first glance. A soft Mojave sunset, mountains on the horizon and a tall elegant title. Then we tore it open with claw slashes that rip right through the sky and the title, so the horror sneaks up on you exactly like the book does. Then we carried that sunset and those slashes onto her Instagram, with loud orange review cards, an Indie Next post and her tour graphics.

careful, it bites

01
skin in the game

Book cover

Pretty from across the room, unsettling up close. Those slashes are the whole story in one image, something beautiful getting flayed open.

The Flayed Man
02
rave reviews, served bloody

Socials

Big orange review cards that stop the scroll, so every rave from Paul Tremblay, Chicago Review and Booklist lands like a headline. Plus an Indie Next post and tour graphics that keep her sunset front and center.

see the live feed
Paul Tremblay rave
1 / 6
everything in the box
  • Front cover design
  • Title and author lettering
  • Claw slash artwork
  • Cover files for print and ebook
  • Review quote cards
  • Indie Next announcement
  • Book tour graphics
  • Event night posts
next on the wall
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