PLAN Z
Our storygrab a seat, it's a good one

so, how we became Plan Z

Spoiler, it started with one very talented friend and one very ugly website. Here's the whole thing, zero corporate BS.

meet the crew
The whole Plan Z team drawn in ink, cheering, waving and holding coffee, with J.K. Meowling the cat in the middle

It started with one book

  1. 1

    A friend wrote a banger

    Her debut was brilliant. Her author website had not loaded properly since 2019, and her logo came from a free app at 3am. We fixed it all in one weekend, paid in pizza.

  2. 2

    Then the DMs started

    Her writing group noticed. Then their friends did. Pretty soon we were sketching logos on lunch breaks for authors in four time zones and loving every second.

  3. 3

    Why Plan Z? Because Z wins.

    Z is the last letter, and we're the last plan you'll ever need. Bold claim? Absolutely. Every author on our wall showed up after trying everything else and left with a brand they're obsessed with. We're not the backup. We're the comeback.

  4. 4

    And we're just getting started

    New authors, wilder genres, bigger launches. Every project pushes us to go louder and better than the last one. The next chapter of this story? Pretty sure it has your name on it.

Meet Team Z

Real humans, strong opinions about fonts, one very sleepy cat.

Max, founder of Plan Z, drawn in ink
Founder & does it all

Max

Started Plan Z and can do every job on this page. Yes, every single one.

Harper, Co-founder and creative director at Plan Z
Co-founder & creative director

Harper

Always asks "what if we go bolder?" Annoyingly, she's usually right.

Omar, Head of design at Plan Z
Head of design

Omar

Turns messy moodboards into designs you'd want to frame.

Zara, Brand designer at Plan Z
Brand designer

Zara

Kerning is her love language. Your name, bestseller ready.

Kerem, Illustrator at Plan Z
Illustrator

Kerem

Draws moody forests, tiny dragons and everything in between.

Tucker, Web wizard at Plan Z
Web wizard

Tucker

Builds author sites that fly on every phone. Speaks fluent code.

Marcus, Cover artist at Plan Z
Cover artist

Marcus aka Moose

Makes covers readers judge, in the best way.

Skyler, Socials and launch nerd at Plan Z
Socials & launch nerd

Skyler

Knows exactly what makes thumbs stop scrolling.

Banjo, Wordsmith at Plan Z
Wordsmith

Banjo

Writes bios and captions that sound like you on a great day.

June, Author whisperer at Plan Z
Author whisperer

June

Keeps every project on track and every author calm. Bakes for launch days.

J.K. Meowling, the Plan Z cat
Chief nap officer

J.K. Meowling

Approves every moodboard by sleeping on it. Has never missed a snack break.

Team Z vs the robots

Everyone keeps asking if AI does our work. So we put it in the ring.

in the heart corner

Team Z

undefeated, 37 and counting
  • Fuelcoffee and way too much love
  • Special movegetting to know you first
  • Signature combosketch, scribble, nail it
  • Weaknesscrying at book trailers
in the server corner

The Robots

lots of output, zero soul
  • Fuelelectricity, zero feelings
  • Special movesounding confident
  • Signature combocopy, paste, repeat
  • Weaknesshas never had an original thought
Team Zthe tale of the tapeRobots
Gets to know you first
Gets your weird sense of humor
Original ideas, made from scratch
Feels your genre's vibe
Resizing files into 40 formats

fine, we let the robot have that last one

judges' decision Team Z, by a freaking landslide

The robots can keep the boring stuff. Everything creative is made by real humans, and your words never go into any AI tool.

If that ever changes, you'll hear it from us first. Scout's honor.

and that's our story

Now we wanna hear yours.

Dear Plan Z, my name is and I write . Help me look as good as my books read, plz.